Inbound Marketing Blog from India

Elimination Approach to Inbound Marketing for SaaS

Posted by Hemant Gond on Feb 27, 2017

Inbound marketing is a proven methodology for lead generation.

If you're into SaaS space, it's best to focus on three main platforms of Organic search, Social media, email, and see over the time what works best for you.

Inbound marketing for SaaS companies works well for many reasons. 

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Topics: Inbound Marketing

Voice Search SEO : How to be ready for the next stage of Search

Posted by Harshendra Singh on Feb 20, 2017

Searchers are speaking. Is your website lending an ear?
 
Voice search is the next stage in search evolution and it's spreading like wildfire. Voice search is armed and ready to slaughter the keyboard. In the coming years writing queries will be a primitive practice.
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Topping Google First Page on Day 1 (for SaaS)

Posted by Rajagopalan C on Feb 13, 2017

If you are building a SaaS company, I understand your predicament.

US is your prime market, but competition is already entrenched. Your competition is grossly well-funded. But, you are boot-strapped or better, you raised an initial investment that will barely get your development team up. You are still pondering about marketing - more wondering than pondering. You understand the strategic importance of inbound marketing, but lack the decisiveness to build an internal team or outsourcing it to an expert inbound marketing agency. All in all, it is overwhelming.

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Topics: Inbound Marketing

Monopolistic Inbound Marketing

Posted by Rajagopalan C on Feb 7, 2017

If you paid attention in Economics at school, this should be easy.

Let me explain, nevertheless.

Have you planned for lunch today? Assuming you intend to have lunch outside, you have many options.

  • Order food using many of the food-tech apps.
  • Go to a fine-dining restaurant or a cafe or the nearest fast-food joint.
  • Or junk the above, and cook your own food.
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Topics: Inbound Marketing

Instagram: The Dark Horse for Lead Generation

Posted by Shubhankar Mathur on Feb 2, 2017

That  icon gets our heart beating!  

Instagram has been out there for some time now and we, at Inbound Mantra, just got started with it.

Before I joined Inbound Mantra, I was surprised to see that we didn’t have any presence on Instagram – one of the fastest growing social media platforms. So I took it upon myself to create awareness about Inbound Mantra on Instagram.

I researched about the platform and analyzed what the others were doing and during this process, I learned a lot. I applied all my knowledge to create an Instagram page for Inbound Mantra and within a few hours, it gained some traction. This was very exciting for me and for the team.

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Topics: Lead Generation, Social Media

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